I am delighted to present a truly special illustration by my dear friend and immensely talented graphic designer, Carol García del Busto. Carol, a true artist, has been the creative mind behind the brand image of Ananda Hum since its inception. When I asked Carol to create an illustration inspired by one of BKS Iyengar’s most famous quotes, I was overjoyed with the result. This powerful quote—"The body is the bow, asana is the arrow, and the soul is the target"—captures the essence of Iyengar yoga in a simple, yet profound way.
For me, this quote perfectly encapsulates the role yoga plays in my life. It is a beautiful reminder that the body (the bow) is the vehicle through which we focus our intention (the arrow) to reach a deeper connection with the soul (the target). Yoga is not merely physical exercise; it is a journey that involves alignment of the body, mind, and spirit. Through each pose, we refine our aim, with our ultimate goal being a deeper understanding of ourselves and a sense of inner peace.
New Products Inspired by Iyengar Yoga
In celebration of this timeless quote, we have created exclusive new products that combine artistry, inspiration, and functionality. We are thrilled to introduce our fitted women’s T-shirts featuring this beautiful illustration and quote, as well as our premium yoga tote bags. Both items are a perfect blend of style and meaning, and they’re ideal for anyone who is passionate about yoga, especially Iyengar practitioners.
Whether you’re looking for a meaningful gift for a fellow yogi, or a personal addition to your own practice, these products offer a daily reminder of the deep connection that yoga fosters. The T-shirt is designed with comfort and quality in mind, while the tote bag is made from organic cotton, making it both eco-friendly and durable.
You can explore and shop these new additions online:
We invite you to discover these beautiful pieces, inspired by the art and wisdom of Iyengar yoga. Whether you're deepening your practice or looking for the perfect yoga-inspired gift, these items are a meaningful way to carry the essence of yoga with you wherever you go.
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